Here at Fifth Third Bank I worked across the Digital, Design & Innovation organization and collaboration with other designers, product owners, developers, stakeholders and other cross-functional partners to bring the future of the bank to life. Responsible for designing and user testing best-in-class digital experiences that are simple, flexible, and delightful and secure. As a designer I worked on complex interactions, while using and contributing to a shared enterprise design system.
Fifth Third Momentum Savings allows customers to set goals & schedule money to move from their accounts to meet their goal. The April launch of the new mobile app was a tremendous achievement to help us acquire new, deepen existing relationships, and further engage with our clients.
For customers who have the Momentum Savings Product, they have access to key features including:
Along with the introduction of new Goal Based capabilities into the app:
In total we did ALL of this in only 106 working days (5 months and 9 days)
With this refreshed login, you can see the before on the left and the refresh on the right. We were able to update the background, coloring, text boxes, buttons and align closer to our new design system and branding guidelines.
There were additional things added such as changing our logo, having a new Account Open CTA, and added adobe tagging.
Updated Header and Logo
New Time-based Greeting
New Last Login Date and Time
Updated Banners display, horizontal and scrollable
Updated Hamburger Menu
Updated Section Headers (Accounts, Goals, etc)
Updated Account Card Display
Updated Styling for Quick Transfer
New (Dynamic) Quick Actions
New Goals Display Section
New Goals Display Summary
Prompt to create new Goal
Whatever it is that matters to you, Fifth Third Momentum® Savings can help you reach your goals faster, with easy ways to save.
You create the goal. We'll do the saving. Set up Scheduled Savings through mobile or online banking. Then, simply sit back and watch your goals grow.
Research & process to come...
This launch has delivered and continues to deliver significant outcomes. As consumer digital continues to test, receive date inputs, and app reviews here is some of what we have gathered.
Body copy coming...
A large goal of this release was to surface "Open Account" for customers. Through a quick action on the dashboard and a main CTA on the login screen we were able to see a +180% increase in account openings.
With a refreshed visual UI we were also able to revisit our content strategy, CTAs and hierarchy. With these being revisited we were able to drastically decrease our call volume for a new feature launch.
How were we able to accomplish all of this?